The AXE Effect......

In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women.


Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspirants, aftershaves, body washes, shampoos, and hair gels to the court, and demanded a laboratory test of the products and narcotics test of the brand managers of Axe. Vaibhav was pushed to take this step when his bai (house maid) beat him with a broom when he tried to impress her by appearing naked in front of her after applying all the Axe products. No girl ever asked Vaibhav to call her.....

“Where the f****** is the Axe effect?

I’ve been waiting for it for over seven years. Right from my college to now in my office, no girl ever agreed to even go out for a tea or coffee with me, even though I’m sure they could smell my perfumes, deodorants and aftershaves. I always applied them in abundance to make sure the girls get turned on as they show in the television. Finally I thought I’d try to impress my lonely maid who had an ugly fight with her husband and was living alone for over a year.

Axe effect my foot!” Vaibhav expressed his unhappiness. Vaibhav claims that he had been using all the Axe products as per the company’s instructions even since he first bought them. He argued that if he couldn’t experience the Axe effect despite using the products as directed, either the company was making false claims or selling fake products. “I had always stored them in cool and dry place, and kept them away from direct light or heat. I’d always use a ruler before applying the spray and make sure that the distance between the nozzle and my armpit was at least 15 centimeters. I’d do everything they told. I even beat up my 5-year-old nephew for coming near my closet, as they had instructed it to keep away from children’s reach. And yet, all I get is a broom beating from my ugly bai.” Vaibhav expressed his frustration.

Vaibhav claims that he had to do go a lot of mental suffering and public humiliation due to the lack of Axe effect and wants HUL to compensate him for this agony. An advocate in Karkardooma court, who happened to mistake Vaibhav for some deodorant vendor when he entered the court premises with all the bottles, has now offered to take up his case in the court. HUL has been served a legal notice in this regard. HUL has officially declined to comment on the case citing the subject to be sub judice, but our sources inform that the company was worried over the possible outcomes of the case. The company might argue that Vaibhav was hopelessly unattractive and unintelligent and didn’t possess the bare minimum requirements for the Axe effect to take place.

Officially HUL has not issued any statement, but legal experts believe that HUL could have tough time convincing the court. “HUL might be tempted to take that line of argument, but it is very risky. There is no data to substantiate the supposition that unattractive and unintelligent men don’t attract women. In fact some of the best looking women have been known to marry and date absolutely ghoulish guys. I’d suggest that the company settles this issue out of court.” noted lawyer Ram Jethmalani said.

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Camels and Condoms......

Two old ladies are outside their nursing home, having a drink and a smoke, when it starts to rain. One of the old ladies pulls out a condom, cuts off the end, puts it over her cigarette, and continues smoking. Maude: What in the hell is that? Mabel: A condom. This way my cigarette doesn't get wet. Maude: Where did you get it? Mabel: You can get them at any drugstore.

The next day, Maude hobbles herself into the local drugstore and announces to the pharmacist that she wants a box of condoms. The pharmacist, obviously embarrassed, looks at her kind of strangely (she is after all, over 80 years of age), but very delicately asks what brand of condom she prefers. "Doesn't matter Sonny, as long as it fits on a Camel."

The pharmacist fainted......

For the Love of Beans.....

Here's a true story that appeared in the Readers Digest......

"One day I met a sweet gentleman and fell in love. When it became apparent that we would marry, I made the supreme sacrifice and gave up eating beans. Some months later, on my birthday, my car broke down on the way home from work. Since I lived in the countryside I called my husband and told him that I would be late because I had to walk home. On my way, I passed by a small diner and the odour of baked beans was more than I could stand. With miles to walk, I figured that I would walk off any ill effects by the time I reached home, so I stopped at the dinner and before I knew it, I had consumed three large orders of baked beans. All the way home, I made sure that I released all the gas. Upon my arrival, my husband seemed excited to see me and exclaimed delightedly: 'Darling I have a surprise for dinner tonight.'

He then blindfolded me and led me to my chair at the dinner table. I took a seat and just as he was about to remove my blindfold, the telephone rang. He made me promise not to touch the blindfold until he returned and went to answer the call. The baked beans I had consumed were still affecting me and the pressure was becoming most unbearable, so while my husband was out of the room I seized the opportunity, shifted my weight to one leg and let one go. It was not only loud, but it smelled like a fertilizer truck running over a skunk in front of a pulpwood mill.

I took my napkin from my lap and fanned the air around me vigorously. Then, shifting to the other cheek, I ripped off three more. The stink was worse than stinking cabbage. Keeping my ears carefully tuned to the conversation in the other room, I went on like this for another few minutes. The pleasure was indescribable. When eventually the telephone farewells signaled the end of my freedom, I quickly fanned the air a few more times with my napkin, placed it on my lap and folded my hands back on it feeling very relieved and pleased with myself.

My face must have been the picture of innocence when my husband returned, apologizing for taking so long. He asked me if I had peeked through the blindfold, and I assured him I had not. At this point, he removed the blindfold, and twelve dinner guests seated around the table chorused:

'Happy Birthday!!'

I nearly died!!!